Young Edition

Our current bouquet comes from Michael from the flower store Wittwer Blumen-Fleurs in Gstaad.

Michael is 19 years old and has recently completed his training as a florist.

We are happy to offer his bouquet creation the whole month of June on fleurop.ch.

What inspires you when you create a bouquet?

The season, of course. I think it's super cool to work with seasonal flowers, but I also get inspired by colors and color combinations. It's exciting to see what's being purchased early in the morning. And walking through the store always gets me in the mood. My favorite season is spring. I always find it so full of hope and poetry. But of course, every season has its own special beauty.

What could be done to make young people more interested in flowers?

I think young people feel more connected to nature than they used to and are becoming more environmentally aware. But apart from that, I am convinced that they often chose flowers for gifts even in the past. For themselves, experience has shown that this is different. Young people might be more inclined to choose dried flowers or plants. They last longer, are cheaper and are easy to care for.

What challenges do you currently see for the profession of florist and thus for the entire floral industry?

There are fewer and fewer florists, even though it's a wonderful profession. I think that young people should be made aware of this profession already in school. It is still almost exclusively associated with a lot of work and a rather modest salary. But the countless beautiful aspects should be shown. I have only recently completed my training. But I have not regretted my choice of profession for a moment.